Table of contents
Imperatives for research designs with Muslim women
Aisha Wood Boulanouar, Robert Aitken, Zakaria Boulanouar, Sarah Jane ToddThe purpose of this paper is to improve the quality and efficacy of data collected from Muslim respondents, particularly women, through an examination of Islamic teachings and…
Demographics, attitudes, and technology readiness: A cross-cultural analysis and model validation
José I. Rojas-Méndez, A. Parasuraman, Nicolas PapadopoulosThe purpose of this paper is to test the cross-cultural validity of the Technology Readiness Index (TRI) (Parasuraman, 2000) and explore how demographics and attitudinal variables…
Environmental consciousness and brand equity: An impact assessment using analytical hierarchy process (AHP)
Siddharth Misra, Rajeev Kumar PandaThe purpose of this paper is to investigate the activities of environmental consciousness from socio-psychographic perspectives and hence evaluates its effect on brand equity…
Investigating the role of religiosity as a deterrent against digital piracy
Riza Casidy, Michael Lwin, Ian PhauThe purpose of this paper is to examine the role of religiosity as a deterrent to habitual digital piracy behaviour. Specifically, it will examine the extent to which “religious…
Factors influencing word of mouth behaviour in the restaurant industry
Mohammad Reza Jalilvand, Sirous Salimipour, Mehdi Elyasi, Mehdi MohammadiRestaurants with limited promotion budgets depend mainly on word of mouth (WOM) among customers. WOM seems particularly important to the marketing of services. This is because…
Investigating young customers’ retail purchase embarrassment
Juhi Gahlot Sarkar, Abhigyan SarkarThe purpose of this paper is to examine the inter-relationships between product category embarrassment, consumption contexts, individual’s attachment styles, and their combined…
Purchasing organic products: role of social context and consumer innovativeness
Ajax Persaud, Sandra R. SchilloThe purpose of this paper is to investigate how individual innovativeness and social factors shape consumers’ purchase decisions of organic products.
Drivers of brand equity of television news channels: evidences from emerging market
Madhupa Bakshi, Prashant MishraThe purpose of this paper is to map the variables that affect the customer-based brand equity (CBBE) of media channels (television news) in an emerging market context.
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss