Marketing Intelligence & Planning: Volume 40 Issue 3

Firms enabling responsible consumption: a netnographic approach

Bipul Kumar, Nikhilesh Dholakia

This study explores enablers that firms could use to motivate consumers toward responsible consumption behavior. Completing the loop of responsible consumption – linking firms and…

Green marketing and the SDGs: emerging market perspective

George Kofi Amoako, Robert Kwame Dzogbenuku, Joshua Doe, Geoffrey Kwasi Adjaison

The purpose of this paper is to investigate how consumers in emerging market respond to sustainable development goals initiatives by marketers and firms. The study seeks to…

How do CSR disclosures facilitate knowledge-sharing behaviors?

Xiaoping Liu, Hong He

Drawing on the stakeholder theory and stimulus-organism-response (S-O-R) model, this study examines the relationship between corporate social responsibility (CSR) disclosures and…

Salesforce output control and customer-oriented selling behaviours

Fortune Edem Amenuvor, Richard Basilisco, Henry Boateng, Kwan Soo Shin, Dohyun Im, Kwasi Owusu-Antwi

This study sets out to empirically investigate the effect of salesforce output control on perceived job autonomy, customer-oriented selling behaviours and sales performance.

The impact of advertising appeals on impulse buying

Bilwa Deshpande, Debasis Pradhan, Bharadhwaj Sivakumaran, Teidorlang Lyngdoh

The purpose of this paper is to examine the varying impact of advertising appeals on customers’ impulse buying (IB) for vice and virtue products.

Perceived power and smile intensity in service encounters

Qi Yao, Qiuyan Wan, Shihao Li, Wenkai Zhou, Zhilin Yang

Smiles displayed at varying intensities by service providers may result in different social judgments by customers, affecting decision-making. This study investigates the joint…

How well designed is your servicescape?

K. Unnikrishnan Nair, Deepak S. Kumar, Keyoor Purani

Through empirical research anchored in environmental psychology, the paper presents formative indicators that form an evaluation set “S.E.E.” (service environment evaluation), to…

Shopping with perceived benefits of sustainable consumption in online resale platforms

Jiseon Ahn, Jookyung Kwon

Interest is increasing in sustainable consumption, including the purchase of used products instead of new ones. This study aims to examine customer behaviors in the context of…