Marketing Intelligence & Planning: Volume 41 Issue 7

Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app

Dhananjay Bapat, Linda D. Hollebeek

The objective of the paper is to explore the relationship among perceived quality value, hedonic value, social value, price value, customer engagement and customer-based brand…

The influence of social drivers on using ride-hailing services

Nripendra P. Rana, Anurag Singh, Satyanarayana Parayitam, Anubhav Mishra, Deepa Bhatt Mishra

The pandemic has severely affected sharing economy businesses specially ride-hailing services due to high levels of human-touch points. This research investigates the impact of…

The blockbuster blueprint: towards a stakeholder theory-based marketing framework

Vijaya Patil, Weng Marc Lim, Hema Date, Naveen Donthu, Satish Kumar

This study aims to examine the intricate relationships in the making of a box office through a stakeholder lens that considers the influence of filmmakers and theatres on…

Examining the effect of brand coolness on communal brand connection and brand commitment: a mediation and moderation perspective

Fortune Edem Amenuvor, Frank Akasreku, Kobby A. Mensah

The purpose of this study, which draws on the stimulus organism response (S-O-R) theory, is to empirically examine the effect of brand coolness on communal brand connection and…

Effect of consumption values on consumer behavior: a Meta-analysis

Michela Cesarina Mason, Stephen Oduro, Rana Muhammad Umar, Gioele Zamparo

The purpose of this study is to clarify the findings and criticisms in the extant literature concerning the theory of consumption values (TCV) by conducting a meta-analysis to (1…

Exploring the privacy concerns of smartphone app users: a qualitative approach

Haroon Iqbal Maseeh, Shamsun Nahar, Charles Jebarajakirthy, Mitchell Ross, Denni Arli, Manish Das, Mehak Rehman, Hafiz Ahmad Ashraf

The purpose of this study is to explore and identify the privacy concerns of smartphone app users pertinent to app usage.

Resilience in service firms: the impact of social capital on firm performance during turmoil

Fatma Hilal Ergen Keleş, Emrah Keleş

This study aims to examine whether social capital contributes to service firms' resilience during crisis.

Consumer knowledge and intention-behavior consistency

Luping Sun, Xiaona Zheng, Luluo Peng, Yujie Cai

In marketing, most research on intention–behavior consistency (IBC) is dedicated to improving the predictive ability of stated intentions for future behaviors, with relatively…

How gamification elements benefit brand love: the moderating effect of immersion

Hung-Tai Tsou, Mukti Trio Putra

A gamification approach uses game components in non-game services to increase customer engagement and loyalty. This study aims to investigate the relationships between…

How perceived corporate social responsibility affects consumer citizenship behavior? Investigating the mediating roles of perceived employee behavior and consumer company identification

Utkarsh, Harmanjit Singh

The purpose of this study is to understand the detailed mechanism through which consumer citizenship behavior gets affected by corporate social responsibility through perceived…