Table of contents
Price signalling: does it ever work?
Frank Alpert, Beth Wilson, Michael T. ElliottExamines the phenomenon of price signalling whereby consumer goodsmanufacturers attempt to signal higher quality via a higher price whenobjective product quality is, in fact, not…
Advertising practices for self‐image projective products in the New Europe: a print advertising content analysis
Victoria A. Seitz, J.S. JoharAnalyses the advertising content of three self‐image projectiveproducts (perfume, cosmetics, and women′s apparel) in the UK, German,French, Spanish, and Italian editions of Vogue…
Consumer “accomplices” in product counterfeiting: a demand side investigation
Peter H. Bloch, Ronald F. Bush, Leland CampbellExamines the consumer′s role in the proliferation of productcounterfeiting. Describes a demand‐side orientation to thecounterfeiting problem and discusses results from a field…
The proposed changes in accounting for advertising costs: impact on financial statements and managers′ behaviour
Louis A. Tucci, James J. TuckerExamines the Accounting Standards Committee′s proposal that alladvertising costs other than direct response be incurred or expensed thefirst time the advertising takes place…
Evaluating the US male homosexual and lesbian population as viable target market segment: review with implications
Douglas L. FugateApplies four market segmentation criteria to the homosexualpopulation. Determines that the homosexual community does not yetsufficiently satisfy these expectations in many product…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel