Table of contents
Developing a customer orientation
Sonny NwankwoCustomer orientation is a fine ideal. Making it a reality isdifficult for many organizations. Provides a framework to guidemanagement through the process of building a…
9794
Marketing information systems for consumer products companies: a management overview
Terrence V. O′Brien, Denise D. Schoenbachler, Geoffrey L. GordonKnowledge about the external environment is essential for anorganization to remain competitive in the marketplace. To this end, amarketing information system (MKIS) can be used as…
3694
Consumer behavior in global markets: the A‐B‐C‐D paradigm and its application to eastern Europe and the Third World
P.S. RajuConsumer behavior in international markets is a topic that is stillnot well understood. Proposes a framework, called the A‐B‐C‐D paradigm.Suggests that a marketer examine four…
11060
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel