Table of contents
A new look at one‐stop shopping: a TIMES model approach to matching store hours and shopper schedules
Carol Felker KaufmanOne‐stop shopping has been identified as a major goal of many contemporary shoppers in today’s society. One‐stop shopping tends to imply that all of a shopper’s needs can be…
3752
Defensive marketing’s use of post‐purchase telecommunications to create competitive advantages: a strategic analysis
D. Eric BoydConsiders the impact of defensive marketing on a firm’s competitive ability in the marketplace. Examines telecommunications as an important means through which many companies are…
2913
The general agreement on tariffs and trade (GATT): implications for consumer products marketing
Louis A. TucciProvides marketers with both a broad‐based and an industry‐specific understanding of the marketing implications of GATT. First presents background information regarding GATT…
3002
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel