Journal of Consumer Marketing: Volume 13 Issue 5

What is innovation? The art of welcoming risk

Thomas D. Kuczmarski

Argues that more CEOs and senior executives need to believe in the power of innovation to increase earnings, stock price, employee and customer satisfaction, and global…

Database marketing and organizational learning theory: toward a research agenda

Kristen Bell DeTienne, Jeffery A. Thompson

Observes that, despite the prevalent use of customer databases, very little academic research has examined the practice. Discusses the plethora of research opportunities in…

Organizational learning and online consumer information services

Murray A. Young, Paul L. Sauer

Points out that more and more businesses are creating home pages, electronic catalog sheets, and Web sites that allow organizations and households to learn about the firm’s goods…

Reputation, learning and quality uncertainty

Chong Ju Choi, Jai‐Boem Kim

Claims that, for many types of product, quality can be uncertain even after purchase and use, especially in services industries. Asks, if consumers cannot “learn” about the…

The marketing learning identity

Bert Cunnington

Suggests that changes in the environment have required changes in the marketing concept. Shows that these changes have been in fact evolutionary rather than revolutionary ‐ making…

Boundary spanning product development in consumer markets: learning organization insights

Dennis Pitta, Frank Franzak

Reviews recent marketing literature which cites the troubling success rates of newly introduced consumer products and recommends integrating consumer input as early as possible…