Table of contents
Fostering an innovation mindset
Thomas D. KuczmarskiMore CEOs and senior executives need to believe in the power of innovation to increase earnings, stock price, employee and customer satisfaction, and global competitiveness…
A psychographic study of the elderly and retail store attributes
Barbara Oates, Lois Shufeldt, Bobby VaughtThe conflicting research on the elderly has led many to question the wisdom of using age alone to segment the market. Psychographics, or lifestyle groupings, has emerged as a more…
Is the athlete’s sport important when picking an athlete to endorse a nonsport product?
James H. MartinBusinesses will spend millions of dollars associating their products with athletes through product endorsements. Finding the “best” athlete to make the endorsement is a crucial…
Consumer behavior and AIDS: assessing the business impact
Jon Freiden, Scott TakacsThe Acquired Immune Deficiency Syndrome (AIDS) has had a catastrophic impact on humanity. Presents the African experience to illustrate what can happen if the threat is not…
A response to Koku’s comments on Alpert, Wilson and Elliott’s article on price signaling
Frank AlpertIn a comment in a 1995 issue of the Journal of Consumer Marketing, Paul Koku criticizes an article in a 1993 issue of the Journal of Consumer Marketing, “Price signaling: does it…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel