Table of contents
The influence of firm behavior on purchase intention: do consumers really care about business ethics?
Elizabeth H. CreyerPosits that although behaving “ethically” should be important for its own sake, whether a firm behaves ethically or unethically may also have a significant influence on consumers’…
61455
Foods that help prevent disease: consumer attitudes and public policy implications
Nancy M. ChildsStates that over half of the adult US population (55 percent) believes in the disease‐preventative properties of natural foods such as fruits, vegetables and cereal grains…
2980
Alcohol warnings and warning labels: an examination of alternative alcohol warning messages and perceived effectiveness
Thomas E. DeCarloExamines consumer perceptions regarding the effectiveness of government‐mandated alcohol warning labels and organizational efforts to promote responsible drinking from the…
3387
A preliminary examination of the continuing significance of social class to marketing: a geodemographic replication
Eugene SivadasThe past decade has witnessed increased commercial use of data obtained unobtrusively from large‐scale geodemographic (GD) systems. However, consumer researchers have paid little…
3687
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel