Journal of Consumer Marketing: Volume 15 Issue 2

Retailers’ perceptions of the Americans with Disabilities Act: suggestions for low‐cost, high‐impact accommodations for disabled shoppers

Carol Kaufman‐Scarborough

The Americans with Disabilities Act (ADA) ushered in an era of puzzling, sometimes confounding regulations for retailers. While the mandated changes were welcomed by disability…

Is lifestyle an important factor in the purchase of OTC drugs by the elderly?

Lois Shufeldt, Barbara Oates, Bobby Vaught

The conflicting research on the elderly has led many to question the wisdom of using age alone to segment the market. Psychographics, or lifestyle groupings, has emerged as a more…

Italian ethnic identity and its relative impact on the consumption of convenience and traditional foods

Michel Laroche, Chankon Kim, Marc A. Tomiuk

Ethnic identity or the retention or loss of the attitudes, values and behaviours of one’s culture of origin is presented as a multidimensional construct. It is further suggested…

Price influence and age segments of Beijing consumers

Patricia M. Anderson, Xiaohong He

To help multinationals meet consumer needs in the People’s Republic of China (PRC), this paper describes culture, social forces, marketing mix and consumer behavior for durables…

Franchising configurations and transitions

Gary J. Castrogiovanni, Robert T. Justis

Because franchising is a popular and important business alternative, we propose that concerted effort be taken by organization scientists to develop and test theoretical…

Starbucks International enters Kuwait

Dianne H.B. Welsh, Peter Raven, Nasser Al‐Mutair

This case describes the situation surrounding the entrance of Starbucks International Coffee into the Kuwait marketplace. It requires students to consider relevant small business…