Table of contents
The influence of consumption situation and product involvement over consumers’ use of product attribute
Pascale G. Quester, Justin SmartA conjoint analysis study of consumers’ choice of a popular product examined whether consumption situation and involvement influenced significantly the importance allocated by…
Parsimonious measurement of customer satisfaction with personal service and the service setting
J.A.F. Nicholls, G. Ronald Gilbert, Sydney RoslowThis paper develops a concise customer satisfaction survey instrument to help organizations measure satisfaction with their services. A seven‐stage process was used to develop the…
The Delphi Process: a strategic branding methodology
Jacques R. ChevronA brand exists through the values it reflects. These can be outlined in a brand character statement (BCS) to provide guidance to the brand’s speech. This article discusses the…
Green marketing of cosmetics and toiletries in Thailand
Lalit M. Johri, Kanokthip SahasakmontriUse of traditional cosmetics and toiletries manufactured from herbs and plant extracts has been popular in many Asian countries. However, green marketing of these products is…
Case study: information technology at Jackson Hewitt Tax Service
Daniel B. GrunbergWe explore the implementation and development of information technology at Jackson Hewitt Tax Service, the second largest tax service in the nation. We discuss the problems the…
A note on applying retail location models in franchise systems: a view from the trenches
Kenneth C. Schneider, James C. Johnson, Bradley J. Sleeper, William C. RodgersAsserts that the domestic fast food industry is undergoing a transition from growth to maturity. As a result, companies are fending off a flattening sales curve by looking abroad…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel