Journal of Consumer Marketing: Volume 16 Issue 2

Subject:

Table of contents

A conceptual model of US consumer willingness‐to‐pay for environmentally certified wood products

Richard P. Vlosky, Lucie K. Ozanne, Renée J. Fontenot

Global industrialization and the subsequent dwindling of many natural resources have become elements for product differentiation in marketing. Environmental certification programs…

7742

The virtual automotive dealership: is it time? Is it legal?

David J. Urban, George E. Hoffer

The decade of the 1990s has seen unparalleled innovation in the retailing of new and used motor vehicles. Most recently the Internet has become the facilitator of change in auto…

2373

Consumer preferences for foreign and domestic products

Gary A. Knight

Compares consumer preferences for goods made abroad and in the home country by both foreign and home‐country firms. These preferences and the intervening role of price‐quality…

10869

Strategies for reducing consumers’ risk aversion in Internet shopping

Soo Jiuan Tan

Using experimental design and conjoint analysis, this paper studies the risk perception of Singaporean consumers on Internet shopping, and tests the effectiveness of several…

14706

A study of the impact of environmental uncertainty on franchise systems: the case of petrol retailing in the UK

Emily Boyle

Research has confirmed that franchise systems may change over their lifetime. It is argued that changes to franchise systems may be the result of changes in the level of…

2709
Cover of Journal of Consumer Marketing

ISSN:

0736-3761

Online date, start – end:

1984

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editors:

  • Neel Das
  • Mujde Yuksel