Table of contents
Misplaced marketing Read Homer Simpson’s lips: “Don’t do drugs!”
Catharine M. Curran, Jef I. RichardsQuestions the US Government’s (Office of National Drug Control Policy) legislation which encouraged broadcasters to run anti‐drug story lines in their programmes. By doing so, the…
Effect of assimilation on consumer susceptibility to interpersonal influence
Denver D’Rozario, Pravat K. ChoudhuryThe impact of assimilation on a consumer’s susceptibility to interpersonal influence is assessed in samples of first‐generation Armenian and Chinese immigrants to the US. We find…
Consumers’ perceptions of the country‐of‐origin effect on purchasing intentions of (in)conspicuous products
Francis PironThe country‐of‐origin effect and product consumption conspicuousness are examined. This study strengthens our understanding of the importance of the COO effect as it is…
Fanatical consumers: towards a framework for research
James Redden, Carol J. SteinerLays the groundwork for a conceptual framework that might be used to study fanatical consumers and consumption. We review literature on fanatics produced by psychologists…
Antecedents of green purchases: a survey in China
Ricky Y.K. Chan, Lorett B.Y. LauExamines the influence of cultural values, ecological affect and ecological knowledge on the green purchasing behavior of Chinese consumers. Using structural equation modeling to…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel