Table of contents
Misplaced marketing “Dumbth” adventures in retailing
Herbert Jack RotfeldDiscusses the growing problem of poor customer service due to the unskilled personnel that are employed. Provides anecdotal evidence of service encounters where the experiences of…
Consumer preferences for Internet services over time: initial explorations
Fareena Sultan, Roy B. HenrichsInvestigates time as a factor that influences consumer preferences for innovative technological services such as the Internet. Specifically, the case of consumer adoption of the…
A multi‐method investigation of consumer motivations in impulse buying behavior
Angela HausmanThis study used both qualitative and quantitative data to test hypotheses related to consumers’ motivations to engage in impulse buying. A grounded theory approach was used to…
The used‐vehicle superstore: a flawed concept
David J. Urban, George E. Hoffer, Michael D. PrattIn the early 1990s, several new entrants extended “category‐killer, big‐box” retailing concepts to the marketing of used vehicles. Despite promise, each entrant has either exited…
Do role models influence teenagers’ purchase intentions and behavior?
Craig A. Martin, Alan J. BushAttempts to determine which individual, or group of individuals, has the strongest influence on adolescent consumer purchase intentions and purchase behavior. By introducing the…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel