Table of contents
Misplaced marketing Meanwhile, at the service desk: “Hello!Is anyone here?”
Herbert Jack RotfeldDiscusses the problem of poor customer service. Asserts that the introduction of new technology into the system does not necessarily improve the process. The more common situation…
Internet real estate information: are home purchasers paying attention to it?
James E. Littlefield, Yeqing Bao, Don L. CookMany writers assume that consumers’ use of the Internet will follow the development of Web sites by Realtor.com and other Realtor‐sponsored sites on the Internet. This study…
Co‐branding: brand equity and trial effects
Judith H. Washburn, Brian D. Till, Randi PriluckCo‐branding is an increasingly popular technique marketers use in attempting to transfer the positive associations of the partner (constituent) brands to a newly formed co‐brand…
A phenomenological investigation of Internet usage among older individuals
Philip J. Trocchia, Swinder JandaOlder consumers comprise a growing but under‐represented segment of Internet users. However, compared to many younger groups, members of this segment often possess more…
Credit card consumers: college students’ knowledge and attitude
Jacquelyn Warwick, Phylis MansfieldGiven the proliferation of the credit card industry in today’s US households, and the aggressive promotional tactics employed to get college students to sign on as customers, this…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel