Table of contents
Validating acculturation models: the case of the Australian‐Chinese consumers
Pascale G. Quester, Irene ChongPrevious research in the area, predominantly conducted in North America with Hispanics or French Canadians, has provided two alternative models of acculturation. This study…
2393
Spot the difference: consumer responses towards counterfeits
Swee Hoon Ang, Peng Sim Cheng, Elison A.C. Lim, Siok Kuan TambyahExamines consumers’ motivation for buying counterfeits or pirated goods. The findings indicated that, compared to those who did not buy pirated music CDs, those who bought the…
15124
Korean consumers’ patronage of discount stores: domestic vs multinational discount store shoppers’ profiles
Jai Ok Kim, Byoungho JinAs the competition in domestic markets increases, multinational retailers are expanding globally. Multinational discounters such as Wal‐Mart and Carrefour have been vying against…
4680
Holy cow!Wait ’til next year! A closer look at the brand loyalty of Chicago Cubs baseball fans
Dennis N. Bristow, Richard J. SebastianThis study examined several factors related to the brand loyalty exhibited by fans of the Chicago Cubs major league baseball team. A total of 371 patrons of a restaurant located…
5315
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel