Journal of Consumer Marketing: Volume 18 Issue 7

The myth of the ethical consumer – do ethics matter in purchase behaviour?

Marylyn Carrigan, Ahmad Attalla

Marketing ethics and social responsibility are inherently controversial, and years of research continue to present conflicts and challenges for marketers on the value of a…

Appreciating, understanding and applying universal moral principles

Judy Cohen

Interest in business ethics has soared over the past ten to 15 years. Lacking in the literature are normative approaches that provide guidelines for managers to evaluate their…

The boundaries of strategic corporate social responsibility

Geoffrey P. Lantos

Reviews the development of the corporate social responsibility (CSR) concept and its four components: economic, legal, ethical and altruistic duties. Discusses different…

Online relationships and the consumer’s right to privacy

Frank Franzak, Dennis Pitta, Steve Fritsche

With the astounding growth of the Internet, the potential threats to consumer privacy have grown exponentially. Much of the threat lies hidden beneath the view of the average…