Table of contents
Misplaced marketing: Who do you hire when the advertising audience isn’t you?
Herbert Jack RotfeldFocuses on the importance of marketing from the customers’ point of view when the target markets are in different demographic groups from those of the advertising agencies’ staff…
Exploring motivations for consumer Web use and their implications for e‐commerce
Jessica L. Joines, Clifford W. Scherer, Dietram A. ScheufeleThis study examines the influence of demographic variables and dimensions of motivational factors of two types of consumer Web use: percentage of weekly Web surfing time spent…
Actively influencing consumer loyalty
Megan Divett, Nadia Crittenden, Ron HendersonPrevious attempts to enhance consumer loyalty have failed, including point reward schemes such as frequent fliers. In response to the poor performance of existing loyalty…
Compulsive buying behavior
Aviv Shoham, Maja Makovec BrenčičConsumer compulsive buying is an important area of inquiry in consumer behavior research. The importance of studying compulsive buying, stems, in part, from its nature as a…
Typology of online shoppers
Ah Keng Kau, Yingchan E. Tang, Sanjoy GhoseThis article aims to examine the online buying behavior among a group of Internet users. Based on a sample of over 3,700 Internet users, this study explores their…
Parental influence on the purchase of luxury brands of infant apparel: an exploratory study in Hong Kong
Gerard Prendergast, Claire WongWith a focus on the purchasing behaviour of parents buying luxury brands of infant apparel, this paper considers the concepts of buying roles, conspicuous consumption/social…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel