Table of contents
Marketing experts' misplaced expertise in the courtroom
Stephen J. McConnell, Jennifer E. DubasUnfair and deceptive marketing claims are becoming a mainstay of product liability litigation in the United States, and therefore, marketing experts will continue to play a…
The effects of sex role orientation on family purchase decision making in Malaysia
Samsinar, Sidin, Dahlia Zawawi, WongFoong Yee, Ruhana Busu, Zalfa Laili HamzahThe objective of this research is to investigate the effects of sex role orientation on role structure in family decision making in Malaysia. Four different purchase decisions…
Consumer ethnocentrism and willingness to buy domestic products in a developing country setting: testing moderating effects
Cheng Lu Wang, Zhen Xiong ChenPrevious studies conducted in developed countries have demonstrated that ethnocentric consumers are more willing to buy domestic products. This study investigates the moderating…
Shopping for a better world? An interpretive study of the potential for ethical consumption within the older market
Marylyn Carrigan, Isabelle Szmigin, Joanne WrightThis paper presents an interpretive study of older consumers and their potential for ethical consumption. Although latterly marketers are recognising the value of older consumers…
Compulsive comorbidity and its psychological antecedents: a cross‐cultural comparison between the US and South Korea
Hyokjin Kwak, George M. Zinkhan, Elizabeth P. Lester RoushanzamirCompulsion to buy is an important but neglected aspect of consumer behavior. This research uses cross‐cultural data from the USA and South Korea to study compulsive consumption…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel