Table of contents
How responsible are “responsible” drinking campaigns for preventing alcohol abuse?
Joyce M. WolburgThe purpose of this article is to question the misplaced efforts to curb alcohol abuse through “responsible” drinking messages from the alcohol industry, asking how responsible…
Store visits and information sources among urban Chinese children
Kara ChanThe purpose of this article is to examine how often urban children in mainland China interact with different types of retail shops, how they learn about new products and services…
Product personality and its influence on consumer preference
P.C.M. Govers, J.P.L. SchoormansBeyond their functional utility products have a symbolic meaning. Parts of this symbolic meaning are accounted for by concepts like brand personality and product‐user image, which…
Shades of green: linking environmental locus of control and pro‐environmental behaviors
Mark Cleveland, Maria Kalamas, Michel LarocheThe purpose of this research was to examine the impact of various attitudes and personality characteristics on environmentally‐friendly behaviors, from a locus of control (LOC…
Our Byzantine heritage: consumption of the past and its experiential benefits
Athinodoros ChronisThe purpose of this paper is to explore consumers' attraction to the past and the experiential benefits associated with past‐related consumption practices.
Consumer perceptions of store brands versus national brands
Kristof De Wulf, Gaby Odekerken‐Schröder, Frank Goedertier, Gino Van OsselThe objective of this study is threefold. First, the authors want to use taste tests to assess how four store brands that are differently positioned compare to one national brand…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel