Journal of Consumer Marketing: Volume 22 Issue 5

Explaining intention to use mobile chat services: moderating effects of gender

Herbjørn Nysveen, Per E. Pedersen, Helge Thorbjørnsen

In this article the authors aim to investigate the moderating effects of gender in explaining intention to use mobile chat services.

Girl power and word‐of‐mouth behavior in the flourishing sports market

Victoria D. Bush, Alan J. Bush, Paul Clark, Robert P. Bush

To investigate the influence of word‐of‐mouth (WOM) behavior among the growing teenage female market segment in the flourishing sports market.

Internet community forums: an untapped resource for consumer marketers

Dennis A. Pitta, Danielle Fowler

To explore an emerging area in internet practice that has implication for consumer marketers.

Analysis of the healthy lifestyle consumer

Richard L. Divine, Lawrence Lepisto

The purpose of this study is to gain a better understanding of the healthy lifestyle consumer by examining demographic, personal value and psychographic antecedents.

The evolution of customer loyalty strategy

Dennis L. Duffy

The purpose of this paper is to examine the methods used by marketers over the past years to develop loyalty among customers. Furthermore, the paper considers the shortcomings of…

Drawing the line between targeting and patronizing: how “vulnerable” are the vulnerable?

Joyce M. Wolburg

This article aims to address the nature of vulnerability and the basis for protecting certain audiences from targeted goods and services. It aims to evaluate the need for…

The Idea Machine II: Cruising with Stockert

Allan R. Miller

Edited by Geoffrey P. LantosCustomer Relationship Management in Electronic Markets

David R. Fortin

The Customer Learning Curve: Creating Profits from Marketing Chaos

Joby John

Don't Think Pink: What Really Makes Women Buy – and How to Increase Your Share of This Crucial Market (1st edition)

Leslie Dangel

The Ultimate Competitive Advantage

Kristin M. McGillicuddy