Table of contents
The demise of Native American mascots: it's time to do the right thing
Joyce M. WolburgThe intent of this article is to show why the use of Native American mascots, logos, and nicknames by sports teams perpetuates depictions that are perceived as harmful and racist…
Older adults' perceptions and understanding of direct‐to‐consumer advertising
Sandra C. Jones, Judy MullanThis paper aims to investigate older consumers' perceptions of the effects of direct‐to‐consumer advertising (DTCA), their views on the amount and type of information that should…
The effect of strategic and tactical cause‐related marketing on consumers' brand loyalty
Douwe van den Brink, Gaby Odekerken‐Schröder, Pieter PauwelsThe first objective was to find out to what extent consumers reveal an effect of strategic and tactical cause‐related marketing on brand loyalty. Second, the article seeks to…
Improving attitudes toward brands with environmental associations: an experimental approach
Francisco J. Montoro Rios, Teodoro Luque Martínez, Francisca Fuentes Moreno, Paloma Cañadas SorianoThe purpose of this article is to determine the relative importance of the ecological attribute when other attributes referring to the functional performance of a brand are taken…
Dimensions of consumer knowledge and its impacts on country of origin effects among Australian consumers: a case of fast‐consuming product
Ian Phau, Vasinee SuntornnondThe main purpose of the study is to extend Schaefer's paper by investigating how different dimensions of consumer knowledge may affect country of origin cues with an Australian…
The butterfly effect: estimating “faux‐new” customers
Norbert SchumacherThis paper sets out to explore how the principles developed by Sir Ronald Aylmer Fisher, FRS (1890‐1962), a gifted British evolutionary biologist, geneticist and statistician, can…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel