Table of contents
Mega, monster or misplaced? Do portion size brand extensions meet consumer needs?
Elizabeth Taylor QuilliamThe purpose of this paper is to examine the brand extension tactics of food marketers, considering the implications in view of public health concerns related to obesity.
Consumer socialization of Chinese children in schools: analysis of consumption values in textbooks
Kara ChanThe purpose of this paper is to examine what types of consumption values are taught at elementary schools in Mainland China, how these values are presented, and how these values…
Environmental values and lifestyles as determining factors of ecological consumer behaviour: an empirical analysis
Elena Fraj, Eva MartinezThe aim of this study is to identify what values and lifestyles best explain environmentally friendly behaviours.
The impact of country of design and country of manufacture on consumer perceptions of bi‐national products' quality: an empirical model based on the concept of fit
Leila Hamzaoui, Dwight MerunkaThe purpose of this paper is to decompose the concept of country of origin (COO) and test the influence of country of design (COD) and country of manufacture (COM) on consumer…
Integrating exhibit marketing into integrated marketing communications
Dennis A. Pitta, Margit Weisgal, Peter LynaghThe purpose of this paper is to explore developments in the field of integrated marketing communication and the changing relevance of its component processes that have…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel