Table of contents
Understanding advertising clutter and the real solution to declining audience attention to mass media commercial messages
Herbert Jack RotfeldIn all mass media advertising, the increasing advertising to editorial ratio is causing audience inattention and consumer complaints. The usual solutions are more creative…
9154
Consumer innovativeness and perceived risk: implications for high technology product adoption
Tanawat Hirunyawipada, Audhesh K. PaswanTo investigate consumer innovativeness (CI) from a hierarchical perspective and examine the simultaneous impacts of hierarchical perspective of CI and perceived risk on new…
15843
Using framing and credibility to incorporate exercise and fitness in individuals' lifestyle
Raj Arora, Charles Stoner, Alisha AroraTo investigate the influence of message framing and message credibility on one's attitude and intention toward exercise and fitness activities.
4386
M‐loyalty: winning strategies for mobile carriers
Heejin Lim, Richard Widdows, Jungkun ParkThis study aims to investigate determinants of satisfaction and loyalty decisions in the use of mobile services.
6955
The role of value in services: a study in a retail environment
Patrice Cottet, M.C. Lichtlé, V. PlichonThis paper aims to underline the effects of shopping value on customer satisfaction and to determine its antecedent variables.
5098
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel