Journal of Consumer Marketing: Volume 24 Issue 2

The de‐marketing of smokeless tobacco for harm reduction

The aim of this paper is to examine the confusion and misperceptions regarding the actual risk involved in smokeless tobacco use as an alternative nicotine delivery option for…

Measuring consumer satisfaction with consumer protection agencies: some insights from Saudi Arabia

The purpose of this paper is to examine the role of consumer protection agencies. In the light of growing importance of consumerism in developing countries, the paper measures the…

An inquiry into the factors that impact on consumer appreciation of a board game

Board games such as Monopoly and Scrabble enjoy a great deal of popularity among players of all ages. The objective of this study was to identify the characteristics of board…

Exploring consumer lying in information‐based exchanges

The purpose of this paper is to report the findings of two studies that explored consumer misrepresentation (lying) during personal information disclosure in a commercial context…

Consumer attitudes and behaviors associated with direct‐to‐consumer prescription drug marketing

This article seeks to examine attitudes about direct‐to‐consumer advertising (DTCA) of prescription drugs to final users (referred to as consumers in this paper).

Choosing the right tools for your relationship banking strategy

This paper aims to examine the banking industry's expanding use of loyalty marketing programs to build profitable relationships with customers. Banks' relationship‐building…

Corporate Philanthropy, A Win‐Win Model

POP!: Stand out in Any Crowd

The White Paper Marketing Handbook: How to Generate More Leads and Sales with White Papers, Special Reports, Booklets, and CDs (1st ed.)

Managing Risks for Corporate Integrity: How to Survive an Ethical Misconduct Disaster

HP leads the desktop printer market once again

Editorial

Internet advertising will never be the same