Table of contents
Creative women in advertising agencies: why so few “babes in boyland”?
Sheri J. Broyles, Jean M. GrowThe purpose of this paper is to explore reasons why there are so few women in creative departments of advertising agencies and to discuss what impact that might have on the work…
Effects of social variables on urban children's consumption attitude and behavior intentions
Samsinar, Sidin, Mohd K. Abdul Rahman, Zabid Abdul Rashid, Nor Othman, Ainul Z. Abu BakarThe purpose of this study is to investigate the effects of age, gender and city of dwelling on children's consumption attitude and behavior intentions.
Understanding gender differences in professional service relationships
Parimal S. Bhagat, Jerome D. WilliamsThe study of relationships in marketing has received much attention of researchers over the past decade. This paper examines whether men and women exhibit differences in the…
Impulse buying: the role of affect, social influence, and subjective wellbeing
David H. Silvera, Anne M. Lavack, Fredric KroppThe purpose of this research is to examine predictors of impulse buying. Although moderate levels of impulse buying can be pleasant and gratifying, recent theoretical work…
Domestic consumption: rational, affective or normative choice?
Irena Vida, James ReardonThis study focuses on consumer choice behavior in the context of a new European Union (EU) member state by examining cognitive, affective and normative mechanisms in consumer…
Purchase decision making and the increasing significance of family types
Julie Tinson, Clive Nancarrow, Ian BraceThe purpose of this paper is to note the growing significance of different family types in the west and explore the relationship between the complexity of family relationships…
Finding the redemption sweet spot: debunking the top ten myths about couponing
Peter Meyers, Steve LittThe purpose of this paper is to uncover common and outdated misconceptions about couponing and present new, updated strategies that can improve redemption statistics.
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel