Table of contents
(Un)ethical consumer behavior: Robin Hoods or plain hoods?
Aviv Shoham, Ayalla Ruvio, Moshe DavidowThis paper seeks to assess the impact of consumer ethics and their piracy attitudes on piracy behaviors. The extent of such piracy is difficult to estimate because no worldwide…
The African American consumer revisited: brand loyalty, word‐of‐mouth and the effects of the black experience
Jeffrey Steven PodoshenThe intent of this article is to explore whether there is a difference between African Americans and non African‐Americans in the use of word‐of‐mouth and brand loyalty in…
“Tell her she's wrong!” Triangulation as a spousal influence strategy
Ya'arit Bokek‐CohenThe objective of this paper is to focus on a spousal influence strategy that has not been investigated previously by consumer researchers: triangulation. Triangulation is the…
A double‐edged sword: understanding vanity across cultures
Srinivas Durvasula, Steven LysonskiBased on their size, disposable income, and purchasing power, generation Y (Gen Y) consumers are viewed as the Holy Grail for marketers. Conversely, some of this group's behavior…
Raising the bar: from corporate social responsibility to corporate social performance
Sharyn Rundle‐Thiele, Kim Ball, Meghan GillespieConsensus is emerging that companies should be socially responsible although the nature and degree of responsibility continues to be the source of debate. This continued debate…
Imitation as the sincerest form of ignorance
Herbert Jack RotfeldThis paper aims to note the imitation of apparently successful advertising as a replacement for thought by too many advertisers, misapplying the tactics of what seem to be past…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel