Table of contents
To buy or not to buy? A social dilemma perspective on green buying
Shruti Gupta, Denise T. OgdenThe purpose of this paper is to draw on social dilemma theory and reference group theory to explain the attitude‐behavior inconsistency in environmental consumerism. This research…
Limited influence of loyalty program membership on relational outcomes
Russell LaceyThe purpose of this paper is to investigate customer loyalty program membership effects from a multi‐faceted relational outcome perspective.
Do credit card redemption reward programs work in China? An empirical study
Matthew Tingchi LiuThe purpose of this paper is to investigate how a redemption reward program of credit card works in China. The study also seeks to assess Chinese credit card users' level of…
Gender differences in information search: implications for retailing
Nelson Barber, Tim Dodd, Natalia KolyesnikovaThe purpose of this paper is to examine the influence on search behavior of gender, purchase confidence, and internal knowledge in different purchase situations. It is expected…
Stock ownership as a motivation of brand‐loyal and brand‐supportive behaviors
Jaakko AsparaThe purpose of this paper is to explicate the psychological motivations underlying this influence as well as to provide empirical evidence of it. Individuals' consumption…
Consumer perceptions of own brands: international differences
John R. Anchor, Terezie Kour˘ilováThe purpose of this paper is to show how relatively little is known about the consumer perceptions of own brands in the newly emerging markets of central and eastern Europe. The…
Ten tips to winning at consumer centricity: for retailers and manufacturers
Brian RossThe purpose of this paper is to offer retailers and manufacturers tips on adopting a comprehensive consumer‐centric approach to business in order to maintain a competitive edge in…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel