Table of contents
Hybrid car purchase intentions: a cross‐cultural analysis
Jason D. Oliver, Seung‐Hee LeeThis paper aims to compare US and Korean consumers' intentions to purchase a high involvement, environmentally friendly product: the hybrid car.
Private label branding in China: what do US and Chinese students think?
Robert A. Lupton, David R. Rawlinson, Lori A. BraunsteinThis exploratory research paper aims to contribute to the international marketing and brand development literature by demonstrating that significant cross‐national differences…
Gender, store satisfaction and antecedents: a case study of a grocery store
Øyvind Helgesen, Erik NessetIn social psychology literature, gender is often an important predictor of differential outcomes. However, gender as it influences consumer behavior has not attracted much…
Choosing non‐conventional treatments: consumers' attempt at controlling health care
Rajasree K. Rajamma, Lou E. PeltonThe purpose of this study is to explore the determinants of consumer's propensity to choose non‐conventional treatment protocols using control theory as the theoretical framework.
Selection criteria of Lebanese consumers in the global snack food industry: country of origin perceptions
Imad J. Zbib, Barbara R. Wooldridge, Zafar U. Ahmed, Sarkis BenlianThis paper aims to study country of origin perceptions of Lebanese consumers with respect to potato chips, the correlation involved between country of manufacture and consumer…
Accelerating structured consumer‐driven package design
Alex Gofman, Howard R. Moskowitz, Tõnis MetsThis paper seeks to explore approaches to consumer‐driven optimization of package design utilizing a novel modified conjoint analysis approach. The approach allows for dynamic…
Money, money, money – how do attitudes toward money impact vanity and materialism? – the case of young Chinese consumers
Srinivas Durvasula, Steven LysonskiChina is undergoing a radical change as the forces of industrialization and modernization transform its society. Money is taking on an increasingly important role, particularly…
The interactive influence of country of origin of brand and product involvement on purchase intention
Gerard P. Prendergast, Alex S.L. Tsang, Cherry N.W. ChanGlobalization and outsourcing have decoupled country of origin into the country of origin of manufacture (COM) and the country of origin of the brand (COB). This study seeks to…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel