Table of contents
Discovering behavioral segments in the mobile phone market
Hande Kımıloğlu, V. Aslıhan Nasır, Süphan NasırThis paper aims to discover consumer segments with different behavioral profiles in the mobile phone market. For this purpose, it seeks to analyze the decision‐making criteria of…
International consumer admiration and the persistence of animosity
Amro A. Maher, Paul Clark, Ahmed MaherThis paper aims to introduce the concept of admiration for members of other countries as an emotion related to people's perceptions of, and preference for, products that originate…
Decoding consumer perceptions of premium products with rule‐developing experimentation
Alex Gofman, Howard R. Moskowitz, Marco Bevolo, Tõnis MetsThis paper aims to summarize the results of an empirical project to understand the perceptions of consumers of the future high end products in the USA. This project was a…
Consumer innovativeness and shopping styles
Ji Eun Park, Jun Yu, Joyce Xin ZhouInnovative consumers are an important market segment. This paper seeks to investigate whether consumers' innate innovativeness is associated with their shopping styles…
Impact of online reviews of customer care experience on brand or company selection
Fahri Karakaya, Nora Ganim BarnesThe purpose of this paper is to study the impact of customer care experiences voiced online on consumer choice of brand or company when purchasing products and services by…
New or recycled products: how much are consumers willing to pay?
Leila Hamzaoui Essoussi, Jonathan D. LintonThis paper aims to consider the price premium that consumers state they are willing to pay for products with reused or recycled content. It also aims to address the effect of the…
Transformers
Sharon M. GoldmanThe aim of this paper is to examine the current and future outlook of smartphones and how they will transform the loyalty marketing landscape.
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel