Journal of Consumer Marketing: Volume 27 Issue 7

Factors influencing Chinese youth consumers' acceptance of mobile marketing

Tao (Tony) Gao, Fareena Sultan, Andrew J. Rohm

The purpose of this paper is to examine factors affecting consumers' acceptance of mobile marketing in China.

An experimental investigation of the role of face in service failure and recovery encounters

Jiangang Du, Xiucheng Fan, Tianjun Feng

The concept of face has been deeply embedded in Chinese culture. This paper aims to examine the role of face in service failure and recovery encounters, and to explore the factors…

Beliefs about advertising in China: empirical evidence from Hong Kong and Shanghai consumers

Laszlo Jozsa, Andrea Insch, Jayne Krisjanous, Kim‐Shyan Fam

This paper aims to examine metropolitan Chinese Generation Xers' attitude toward advertising and to determine whether the ranking for ad likeability and dislikeability attributes…

Moderating effect of cultural values on decision making of gift‐giving from a perspective of self‐congruity theory: an empirical study from Chinese context

ShiXiong Liu, YanXiong Lu, QiuPing Liang, ErYue Wei

The purpose of this paper is to report the results of a study undertaken to investigate the effect of Chinese traditional cultural values on the gift‐giving behavior of consumers…

Exploiting the goldmine: a lifestyle analysis of affluent Chinese consumers

Yanqun He, Deqiang Zou, Liyin Jin

The objective of this paper is to investigate the lifestyles of contemporary Chinese affluent consumers and their influences on a number of consumption variables such as brand…

An empirical study on the decision‐making styles of the Chinese peasant consumers

Li Baoku, Zhai Cuixia, Bao Weimin

This paper aims to determine Chinese peasant consumers' decision‐making styles.

Chinese glocalization – a study of intergenerational residence in urban China

Shengdong Lin, Xue Ke

This paper aims to explore the way in which Chinese consumers integrate both global culture and local culture through the change of intergenerational residence in urban China.

Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean

Ben Lowe

Using Choice Modeling To Supercharge Your Business

George R. Cook

The Next Evolution of Marketing

Jeffrey M. Campbell

Public Relations and the Social Web: How to Use Social Media and Web 2.0 in Communications (1st edition)

Kirk Hazlett

Editorial

Richard C. Leventhal

Economic development and consumer marketing in contemporary China

Cheng Lu Wang, Dongjin Li, Guoqun Fu

Internet currency