Table of contents
Battling the bulge: menu board calorie legislation and its potential impact on meal repurchase intentions
Kenneth Bates, Scot Burton, Kyle Huggins, Elizabeth HowlettThere are initiatives proposed in a number of states that would mandate calorie information disclosures from restaurant chains on their menus and menu boards. Such labeling laws…
The grey awakening: a South African perspective
Justin Beneke, Nicole Frey, Ruth Chapman, Nontuthuzelo Mashaba, Tatum HowieThis article is the culmination of an exploratory study into the mature market (defined as over the age of 55) in South Africa. The article aims to focus on the mature market's…
Food consumption style determines food product innovations' acceptance
Kai Sparke, Klaus MenradThe purpose of this paper is to develop a survey tool for consumer segmentation with respect to their food consumption style and to identify interesting consumer clusters for…
Consumer complicity with counterfeit products
Peggy E. Chaudhry, Stephen A. StumpfThe purpose of this paper is to guide marketing managers in their efforts to decrease consumer demand for counterfeits of their products by examining the consumer beliefs and…
To save or to lose: does framing price promotion affect consumers' purchase intentions?
Eyal Gamliel, Ram HersteinThis paper aims to examine the effect of framing price promotion on consumers' purchase intentions. Retailers typically use the term “save” to present their price deal offers…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel