Journal of Consumer Marketing: Volume 28 Issue 3

Country image, informational influence, collectivism/individualism, and brand loyalty: exploring the automobile purchase patterns of Chinese Americans

The intent of this article is to explore the automobile purchase patterns of Chinese Americans by examining factors driving an intriguing phenomenon – most Chinese Americans…

Anxiety and search during food choice: the moderating role of attitude towards nutritional claims

This paper aims to investigate the effect of anxiety on information search during food choice and to test a key moderator of the effect of anxiety on search, namely attitude…

Purchase intention of Chinese consumers toward a US apparel brand: a test of a composite behavior intention model

The purpose of this article is to assist US apparel firms to successfully market in China. It aims to accurately predict Chinese consumers' purchase intentions toward a US brand…

Matching consumers' country and product image perceptions: an Australian perspective

Country‐of‐origin (COO) effects are concerned with buyers' opinions regarding the relative qualities of goods and services produced in various countries. It is the aim of this…

Measuring the impact of inter‐attitudinal conflict on consumer evaluations of foreign products

Most consumers can buy products from various countries, including their own. Some prefer local products; others prefer the superior quality, price, or image of foreign products…

College binge drinking: a new approach

The proportion of young people binge drinking continues to grow despite extensive research efforts aiming to reverse this growing trend. Binge drinking has typically been viewed…

2030: a loyalty odyssey

The purpose of this paper is to peer into the future of loyalty marketing and to offer marketers clear steps on how to shift focus and adapt to the coming consumer trends.

Mobile Marketing: Finding Your Customers No Matter Where They Are

The Power of Pull – How Small Moves, Smartly Made, Can Set Big Things in Motion

Memorable Customer Experiences – A Research Anthology

International Communications Strategy: Development in Cross‐cultural Communications, PR and Social Media

The battle among social network daily deal providers

Editorial