Table of contents
A model of fish consumption among young consumers
Fanney Thorsdottir, Kolbrun Sveinsdottir, Fridrik H. Jonsson, Gunnthorunn Einarsdottir, Inga Thorsdottir, Emilia MartinsdottirThe purpose of this study is to examine attitudes towards fish consumption, social pressure, fish preparation and cooking skills, sensory beliefs, health involvement and fish…
A market segmentation approach to esteem and efficacy in information search
Melissa Bishop, Nelson BarberBuilding on consumer purchase behavior and self‐confidence theories combined with insights from marketing segmentation literature, this study aims to investigate the influence of…
A model of consumer response to advertising music
Geoffrey P. Lantos, Lincoln G. CratonThe purpose of this paper is to provide a model of consumer response to music in broadcast commercials outlining four variables (listening situation, musical stimulus, listener…
The impact of lifestyle and ethnocentrism on consumers' purchase intentions of fresh fruit in China
Ping Qing, Antonio Lobo, Li ChongguangThe purpose of this paper is to examine how variables related to lifestyle and ethnocentrism influence Chinese consumers' attitudes and intentions towards the purchase of domestic…
Liminality and consumption in the aftermath of a natural disaster
Pamela A. Kennett‐Hensel, Julie Z. Sneath, Russell LaceyThis study seeks to examine how event‐induced outcomes impact consumption attitudes and buying behavior by surveying victims at distinct intervals following Hurricane Katrina, the…
Drivers and barriers to seafood consumption in Australia
Dawn Birch, Meredith Lawley, Denise HamblinThis paper aims to explore the drivers and barriers to seafood consumption in Australia and to investigate attitudes toward pre‐packaged fresh chilled seafood products.
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel