Table of contents
Predicting consumer intentions to purchase energy‐efficient products
Hong‐Youl Ha, Swinder JandaThis research aims to examine behavioral intentions toward purchase of energy‐efficient products utilizing the theory of reasoned action framework.
Green consumer behavior in an emerging economy: confusion, credibility, and compatibility
Lorena Carrete, Raquel Castaño, Reto Felix, Edgar Centeno, Eva GonzálezThe purpose of this research is to contribute to a better understanding of deeper motivations and inhibitors of green consumer behavior in the context of emerging economies. Based…
European football teams' CSR engagement impacts on customer‐based brand equity
Jens Blumrodt, Douglas Bryson, John FlanaganBrand management is a central issue for the sports industry in general, and professional football clubs (usually called soccer teams in the USA) are the archetypal branded sport…
Consumer animosity and product choice: might price make a difference?
Annie Peng Cui, Theresa A. Wajda, Michael Y. HuThis study aims to examine animosity's role in determining consumers' product choices. Considerable research attention has been devoted to studying the relationship between…
Revisiting the marketing mix at the bottom of pyramid (BOP): from theoretical considerations to practical realities
Tendai Chikweche, Richard FletcherThe purpose of this paper is to argue that firms need to reconsider application of the conventional marketing mix at the bottom of pyramid (BOP) because variables exist that…
Segmentation of Chinese adolescent girls using gender roles and ideal female images
Kara Chan, Yu Leung NgThis study aims to investigate dimensions related to the gender role and identity perceptions of adolescent girls in Hong Kong. It also aims to develop a typology based on the…
Evidence of a secular trend in attitudes towards the macro marketing environment in India: pre and post economic liberalization
Steven Lysonski, Srinivas Durvasula, A.D. MadhaviIndia has undergone dramatic changes since the economic liberalization of 1992. This study aims to provide an historical analysis to determine if consumer attitudes towards…
Attributes of young consumers' favorite retail shops: a qualitative study
Toby C.Y. Yip, Kara Chan, Evon PoonThe study attempts to identify the common attributes of the physical retail outlets favored by Hong Kong youths and to assess the relative importance of “hard” and “soft” aspects…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel