Table of contents
Consumer social responses to CSR initiatives versus corporate abilities
Percy Marquina Feldman, Arturo Z. Vasquez‐ParragaConsumer responses to corporate social responsibility (CSR) initiatives when compared to consumer responses to corporate abilities (CA) have been elusory. Relevant empirical…
Conceptualizing consumers' experiences of product‐harm crises
Ursula Haas‐Kotzegger, Bodo B. SchlegelmilchConsumers are constantly confronted with negative information on defective or dangerous products (product‐harm crisis): the car does not stop at the red light due to faulty brakes…
Community identification increases consumer‐to‐consumer helping, but not always
Zachary Johnson, Carolyn Massiah, Jeffrey AllanWhen consumers help other users of the same brand, both the brand and consumers benefit. To determine when consumer‐to‐consumer helping behaviors occur and to help managers…
Donors' experience of sustained charitable giving: a phenomenological study
Gerard P. Prendergast, Chan Hak Wai MaggieCharitable organizations need to have an in‐depth understanding of their donors in order to retain their donations and attract new donors. This is particularly the case when the…
Unbranding: threat to brands, opportunity for generics and store brands
Peter Mayer, Robert G. VamberyMarketers devote great efforts to maintaining brand value. However, brand value can come under attack in the absence of sufficient product performance and image differentiation in…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel