Journal of Consumer Marketing: Volume 30 Issue 7

Bridging marketing's intentions and consumer perceptions

Luke Kachersky, Dawn Lerman

– The paper's aim is to explore consumer perceptions of marketing and test the malleability of those perceptions.

Does consumers' personal involvement have an influence on store brand buying proneness?

Hanna Gendel-Guterman, Shalom Levy

This study's aim is to apply the personal involvement approach to store brand products' buying proneness. With respect to the conflicting perspectives of narrow “latitudes of…

Exploring purchasing preferences: local and ecologically labelled foods

Susan Cholette, Özgür Özlük, Leyla Özşen, Gerardo R. Ungson

The growing presence of foods that are labelled “locally/ecologically produced” leads to the question of how many consumers consider the impact of their food purchases. Do they…

Marketing at the bottom of the pyramid: service quality sensitivity of captive microfinance borrowers

Saju Jose, F. Robert Buchanan

– The aim of this paper is to survey the working poor who are microfinance borrowers, examining their perceptions of customer satisfaction and corporate social responsibility.

The dimensions of prescription drug brand personality as identified by consumers

Erica Leonard, Lea Prevel Katsanis

– The aim of this paper is to describe the development and validation of a two-dimensional scale measuring prescription drug brand personality as identified by consumers.

Generation Y values and lifestyle segments

Dawn B. Valentine, Thomas L. Powers

Although Generation Y has been extensively examined in the popular and academic literature, there have not been any studies to date that have identified the psychographic profile…

Marketing in the 21st Century and beyond: Timeless Strategies for Success

George R. Cook

Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness

Anubhav Anand Mishra

Editorial

Richard C Leventhal