Journal of Consumer Marketing: Volume 31 Issue 2

Promotion and shoppers' impulse purchases: the example of clothes

This paper draws attention to the fact that impulse buying is common behaviour among modern shoppers and that a consumer's impulse purchases of items such as clothes may be a…

Examining brand communities among children and adolescents: an exploratory study

Online communities designed to appeal to children are on the rise. The success of this marketplace phenomenon indicates that adolescents are likely candidates for brand community…

The impact of economic perceptions on status consumption: an exploratory study of the moderating role of education

Given the economic downturn, the purpose of this study was to determine if a relationship exists between economic perceptions and consumers' motivation to consume for status and…

Privacy concern and online transactions: the impact of internet self-efficacy and internet involvement

This study aims to examine the effects of internet self-efficacy and internet involvement on privacy concern and the effect of privacy concern on the frequency of online…

Can priming a healthy eating goal cause depleted consumers to prefer healthier snacks?

– The purpose of this paper is to examine whether priming words related to a healthy eating goal can facilitate self-control among depleted people.

Beyond “halo”: the identification and implications of differential brand effects across global markets

The purpose of this paper is to investigate whether brands impact consumer evaluations in ways other than a consistent halo and the degree to which consumers use both overall…

The importance and formalization of service quality dimensions: a comparison of Chile and the USA

Services account for a very large portion of the economic activity in most countries. While there is abundant academic research on service quality, which has focused mainly on…

Executive summary of “Privacy concern and online transactions: the impact of internet self-efficacy and internet involvement”

Executive summary of “Promotion and shoppers’ impulse purchases: the example of clothes”

Executive summary of “Can priming a healthy eating goal cause depleted consumers to prefer healthier snacks?”

Executive summary of “The importance and formalization of service quality dimensions: a comparison of Chile and the USA”

Executive summary of “The impact of economic perceptions on status consumption: an exploratory study of the moderating role of education”

Executive summary of "Beyond ‘halo’: the identification and implications of differential brand effects across global markets"

Executive summary of “Examining brand communities among children and adolescents: an exploratory study”

Editorial