Journal of Consumer Marketing: Volume 32 Issue 5

Antecedents and moderators of brand trust in the context of baby care toiletries

This paper aims to empirically examine the distinct antecedents of cognitive and affective brand trust in the context of baby care toiletry brands. Further, the moderating role of…

Does outcome quality matter? An investigation in the context of banking services in an emerging market

This paper aims to measure outcome quality in banks in India and to make a comparative assessment of its influence on customer service quality perceptions. Though both functional…

“Can you do something about the price?” – Exploring the Indian deal and bargaining-prone customer

The paper aims to study how deal- and bargaining-prone customers are different from each other. This paper brings out this difference based on psychographics encompassing values �…

The Western brands in the minds of Vietnamese consumers

This paper aims to explore the complexity and dynamics in the process of negotiation and re-negotiation of brand associations within a Vietnamese cultural context, focusing on the…

Marketing sustainability in the luxury lodging industry: a thematic analysis of preferences amongst the Indian transition generation

This paper aims to identify emerging themes that can help in understanding the preferences of Indian consumers, in the transition generation (25-44 years) (Sinha, 2011), toward…

Executive summary of “Does outcome quality matter? An investigation in the context of banking services in an emerging market”

Erratum

Executive summary “The Western brands in the minds of Vietnamese consumers”

Guest editorial

Executive summary of “Antecedents and moderators of brand trust in the context of baby care toiletries”

Executive summary “Can you do something about the price? – Exploring the Indian deal and bargaining-prone customer”

Executive summary “Marketing sustainability in the luxury lodging industry: a thematic analysis of preferences amongst the Indian transition generation”