Journal of Consumer Marketing: Volume 32 Issue 6

Brand evaluation, satisfaction and trust as predictors of brand loyalty: the mediator-moderator effect of brand relationships

Cleopatra Veloutsou

This paper aims to examine whether the strength of positive brand relationship can either mediate between trust, satisfaction, attitude towards the brand and loyalty or moderate…

Sustainability labelling as a challenge to legitimacy: spillover effects of organic Fairtrade coffee on consumer perceptions of mainstream products and retailers

Angela Anagnostou, Paul T.M. Ingenbleek, Hans C.M. van Trijp

This study aims to better understand the impact of norm-challenging products on consumers’ perceptions of mainstream products and retailers. By showing that sustainable market…

How subjective processing fluency predicts attitudes toward visual advertisements and purchase intention

Martin Storme, Nils Myszkowski, Andres Davila, Frank Bournois

This paper aims to investigate the role of attention, processing motivation and processing depth in the relationship between self-reported subjective processing fluency and…

How products induce regulatory fit: evidence from the health domain

Adilson Borges, Pierrick Gomez

The purpose of this paper is to test whether the simple exposure to different types of products can trigger different motivational orientation on consumers (prevention vs…

Gifting from the closet: thoughtful or thoughtless?

Thyra Uth Thomsen, Judith Lynne Zaichkowsky

This study aims to investigate the random collection of items for gifting which are stored in one’s home in a special place. Traditional gift-giving models suggest gift givers buy…

Spreading joy: examining the effects of smiling models on consumer joy and attitudes

Hanna Berg, Magnus Söderlund, Annika Lindström

The purpose of this paper is to examine consumer response to pictures of smiling models in marketing, focusing on the roles of emotional contagion from the smiling models and the…

Satisfaction with service recovery: moderating effect of age in word-of-mouth

Beatriz Moliner-Velázquez, María-Eugenia Ruiz-Molina, Teresa Fayos-Gardó

The purpose of this paper is, first, to analyze the direct effects of the relationship chain “causal attributions and recovery efforts → satisfaction with service recovery �…

Executive summary of “Spreading joy: examining the effects of smiling models on consumer joy and attitudes”

Executive summary of “Brand evaluation, satisfaction and trust as predictors of brand loyalty: the mediator-moderator effect of brand relationships”

Executive summary of “How subjective processing fluency predicts attitudes toward visual advertisements and purchase intention”

Executive summary of “Gifting from the closet: thoughtful or thoughtless?”

Executive summary of “Satisfaction with service recovery: moderating effect of age in word-of-mouth”

Executive summary of “Sustainability labelling as a challenge to legitimacy: spillover effects of organic Fairtrade coffee on consumer perceptions of mainstream products and retailers”

Executive summary of “How products induce regulatory fit: evidence from the health domain”