Journal of Consumer Marketing: Volume 32 Issue 7

Food consumption and marketing: turning toward Asia

– The purpose of this paper is to identify a need to incorporate Asian perspectives in theories of food consumption and marketing.

Family meals and identity in urban China

This study aims to, with family structures in urban China becoming increasingly diverse, examine how and to what extent the characteristics of everyday family meals relate to the…

The influence of the Japanese tea ceremony on Japanese restaurant hospitality

Recent discussions of value-in-use from the perspective of service dominant logic have focused on the customer’s determination of value and control of the value creation process…

Comparative practices of food label claims from US, EU and selected Southeast Asian countries

The purpose of this paper is to fulfil gaps in knowledge regarding food packaging practices in Southeast Asia by examining the informational content of food labels on a variety of…

Impacts of the FoSHU (Food for Specified Health Uses) system on food evaluations in Japan

This study aims to examine the various effects of two licensing factors – health claims and “FoSHU seal”, which can be appeared on packages only with permission. In the Food for…

Does religion influence consumers’ green food consumption? Some insights from Malaysia

– This paper aims to examine whether Muslim and non-Muslim consumers give different importance to green food consumption.

Practising conviviality: social uses of ethnic cuisine in an Asian multicultural environment

– This paper aims to understand the social dynamics surrounding the consumption of non-native, ethnic cuisines in the multicultural context of an Asian city.

Executive summary of “The influence of the Japanese tea ceremony on Japanese restaurant hospitality”

Executive summary of “Impacts of the FoSHU (Food for Specified Health Uses) system on food evaluations in Japan”

Executive summary of “Practising conviviality: social uses of ethnic cuisine in an Asian multicultural environment”

Executive summary of “Comparative practices of food label claims from US, EU and selected Southeast Asian countries”

Executive summary of “Family meals and identity in urban China”

Executive summary of “Does religion influence consumers’ green food consumption? Some insights from Malaysia”