Journal of Consumer Marketing: Volume 35 Issue 4

Something old, something new: the role of partitioned pricing in consumers’ preference for new versus used products

Jody L. Crosno, Annie Peng Cui

This research aims to represent an initial exploration of how partitioned pricing influences consumers’ purchase decisions of new versus used products from the theoretical…

Price promotions: examining the buyer mix and subsequent changes in purchase loyalty

John G. Dawes

This paper aims to investigate the extent to which temporary price promotions attract people who do not normally buy a brand, and whether buyers change their propensity to buy the…

Collaborative consumption: the role of familiarity and trust among Millennials

Christoph Mittendorf

This paper aims to focus on online hospitality platforms in the collaborative consumption environment. In particular, this paper investigates the impact of trust on the obtainers’…

Does “sharing” mean “socially responsible consuming”? Exploration of the relationship between collaborative consumption and socially responsible consumption

Myriam Ertz, Fabien Durif, Agnès Lecompte, Caroline Boivin

The purpose of this study is to investigate the extent to which collaborative consumption (CC) enthusiasts are significantly more likely to engage into specific forms of socially…

Does expressing subjectivity in online reviews enhance persuasion?

Stephanie Q. Liu, Marie Ozanne, Anna S. Mattila

People express subjectivity and objectivity in everyday communication, yet little is known about how such linguistic content affects persuasion in electronic word-of-mouth (eWOM)…

Antecedents of green consumption: a scale of measure

Sinove Marde, Claire Verite-Masserot

This paper aims to provide a scale of measure that is based on the antecedents of environmentally friendly consumption, which will measure multifaceted profiles and apply to…

A meta-analytic review of hedonic and utilitarian shopping values

Valter Vieira, Fernando Oliveira Santini, Clécio Falcao Araujo

Hedonic and utilitarian shopping values have been researched since the mid-1980s in the fields of marketing, retail and specially on consumer behaviour. A number of studies have…

Antecedents to consumers’ showrooming behaviour: an integrated TAM-TPB framework

Sourabh Arora, Sangeeta Sahney

The purpose of this study is to propose an integrated framework utilizing the theory of planned behaviour (TPB) and technology acceptance model (TAM) to augment the understanding…

Dealing with “enemy-brothers”: Sunni Arab consumers’ animosity toward Iran and Turkey

Saeb Farhan Al Ganideh, Mohammad Niamat Elahee

This paper aims to examine the causes and consequences of animosity that Sunni Arabs may harbor against Iran and Turkey – two regional powers and key players in the Middle East.