Journal of Consumer Marketing: Volume 37 Issue 6

A psychological approach to regaining consumer trust after greenwashing: the case of Chinese green consumers

Dandan Wang, Thomas Walker, Sergey Barabanov

The purpose of this study is to suggest an approach to regain consumer trust after negative effects of greenwashing that draws corporations and consumers into a conflicted…

Order of justice in queues of emerging markets

Swagato Chatterjee

Extant literature on queuing has identified service queues as social systems where social justice is an important factor for service evaluation. First-order justice, defined as a…

Limited edition packaging: objectives, implementations and related marketing mix decisions of a scarcity product tactic

Krisztina Rita Dörnyei

Marketing practitioners consider packaging as a promising marketing tool, but current academic research covers mostly regular packages. Filling this gap, this paper aims to…

The role of psychological ownership in consumer happiness

Dan Li, Lucy Atkinson

This paper aims to examine the effect of psychological ownership on consumer happiness, which is mediated through basic psychological needs satisfaction.

Cognitive and emotional factors contributing to green customer citizenship behaviours: a moderated mediation model

Estelle van Tonder, Sam Fullerton, Leon T. de Beer

This study aims to provide novel insight into cognitive and emotional factors contributing to green customer citizenship behaviours, as mediated by green attitudes in general and…

Reverse (brand) anthropomorphism: the case of brand hitlerization

S. Umit Kucuk

Although marketer-generated brand anthropomorphism impacts on positive company returns is studied broadly, consumer-generated brand anthropomorphisms that focus on demonizing and…

Consumer preferences towards animal-friendly fashion products: an application to the Italian market

Mohamed Akli Achabou, Sihem Dekhili, Anna Paola Codini

This paper aims to examine consumer preference for ethical fashion products by focusing on the importance of animal welfare attribute. To explain the attitude-behavior gap, this…

The internet of everything: implications of marketing analytics from a consumer policy perspective

Maria Petrescu, Anjala Krishen, My Bui

The purpose of this paper is to evaluate the impact of internet of everything (IoE) on marketing analytics, the benefits and challenges it presents and the implications of its…

Exploring jealousy and envy in communal relationship revenge-seeking

Tyler Hancock, Frank G. Adams, Michael Breazeale, Jason E. Lueg

This paper aims to identify the ways that customers respond to customer-to-customer comparisons that may drive loyal customers to engage in undesirable behaviors. The research…

The effect of shared brand use on brand variety seeking in romantic relationships

Selcan Kara, Anna J. Vredeveld

The purpose of this study is to uncover the dimensions of shared brand use as a part of romantic relationships and examine the dynamics among shared brand use, brand preference…