Journal of Consumer Marketing: Volume 38 Issue 1

Understanding drivers of brand love - the role of personalized ads on social media

Trang P. Tran, Adrienne Muldrow, Khanh Ngoc Bich Ho

This paper aims to test a theory-driven model reflecting the effects of perceived personalization on consumer–brand relationships on social media.

Corporate social responsibility and customer retention: evidence from the telecommunication industry in Ghana

Otto Afiuc, Samuel K. Bonsu, Franklyn Manu, Casey Brett Knight, Swati Panda, Charles Blankson

Using social exchange theory as a contextual backdrop, this study aims to better understand how corporate social responsibility (CSR) can contribute to customer retention (CR). A…

Social media advertisements with deposit contracts and fitness club/gym membership: are consumers persuaded?

Joshua Fogel, Sarah Ustoyev

This study aims to examine the association of social media advertising with deposit contracts and consumers joining a fitness club/gym.

Physical appearance stereotypes for service occupations

Dwane H. Dean

This series of of five exploratory studies aims to investigate the idea that consumers have visual appearance expectations (stereotypes) for service providers in different…

The impact of the institutional environment on green consumption in India

Naman Sreen, Rambalak Yadav, Sushant Kumar, Mark Gleim

This paper aims to develop an institutional framework to examine the role of governmental and social pressures on green product purchase intentions. Because of the increased focus…

The role of subjective knowledge and perceived trustworthiness in fair trade consumption for fashion and food products

Tim Eberhardt, Marco Hubert, Helena Maria Lischka, Mirja Hubert, Zhibin Lin

The purpose of this study is to examine how subjective knowledge about fair trade products and the perceived trustworthiness of information about fair trade goods influence…

The travel constraints faced by retired travelers in the 21st

Gaelle Marie Moal

This purpose of this paper is to identify the travel constraints faced by retired travelers and the influence that becoming old in the 21st century exerts on the erection of…

Cynical consumer: how social cynicism impacts consumer attitude

Indirah Indibara, Sanjeev Varshney

This paper aims to examine the effect of social cynicism on consumer cynicism. The negative inferred motive is tested as a mediator between social cynicism and consumer cynicism;…

Motivations and consumption practices of fostered idol fans: a self-determination theory approach

Shuguang Zhao, Xuan Wu

“Fostered idols” refer to entertainment idols and young stars-in-the-making who begin their careers as amateurs. Today, the fostered idol model has become increasingly popular in…

SNS use leads to luxury brand consumption: evidence from China

Wangshuai Wang, Nuoya Chen, Jie Li, Gong Sun

Social networking sites (SNSs) are an indispensable part of people’s daily lives. However, scant literature describes how SNSs affect users’ behaviors, especially consumer…

Understanding drivers and outcomes of brand attachment in mobile branded apps

Trang P. Tran, Christopher P. Furner, Pia A. Albinsson

Mobile computing is an emerging trend. Building on motivational theories, brand attachment and mobile application literature, this paper tests a conceptual model with the aim to…