Journal of Consumer Marketing: Volume 38 Issue 2

Brand addiction: brand characteristics and psychological outcomes

Barbara Francioni, Ilaria Curina, Sabrina M. Hegner, Marco Cioppi

This paper aims to empirically test the influence of brand characteristics on brand addiction, as well as the consumers’ behaviors caused by this construct.

Artificial intelligence became Beethoven: how do listeners and music professionals perceive artificially composed music?

Francisco Tigre Moura, Charlotte Maw

Artificial intelligence (AI) has reached creative industries such as music. Algorithms now produce high-quality artistic content (e.g. original songs), for hedo consumption and…

It’s time for men to groom up!

Marina Sayon, Luciana Florêncio de Almeida, Mateus Canniatti Ponchio

This paper aims to systematically review male cosmetics consumption (CC) literature and, given the dearth of research about the topic, especially on Western emerging country…

The effects of liking for activities on perceived spare time

An T.K. Tran, Astrid L. Keel

The purpose of this study is to examine individuals’ subjective perception of spare time available for activities that are more or less attractive.

When is more really more? The effect of brands on choice overload in adolescents

Raffaella Misuraca, Francesco Ceresia, Ashley E. Nixon, Costanza Scaffidi Abbate

Research on choice overload with adult participants has shown that the presence of a brand significantly mitigates the phenomenon. The purpose of this study is to investigate…

The Journal of Consumer Marketing at age 35: a retrospective overview

Naveen Donthu, Satish Kumar, Debidutta Pattnaik

The Journal of Consumer Marketing (JCM) has ceaselessly strived toward presenting updated insights on consumer behavior in the marketplace. Blending both theory and practice, it…

How can an organic label help a private label?

Gauthier Casteran, Thomas Ruspil

This paper aim to investigate how organic labeling impacts perceived value for money (PVFM) as well as attitudinal and behavioral brand loyalty for private label brands (PLBs)…

The affluenza epidemic: consequences of parent-child value congruence in a material world

Laura Ann Flurry, Krist R. Swimberghe

The purpose of this research is to offer a theoretical explanation for the perpetuation of materialistic values among adolescents. In a recent survey by the Pew Research Center…

Determinants of eco-socially conscious consumer behavior toward alternative fuel vehicles

Muhammad Abid Saleem, Lynne Eagle, David Low

Climate change and global warming are acknowledged to be growing issues caused by emissions of greenhouse gases. Fuel-efficient or green cars offer a technological solution to…

The adaptation of anthropomorphism and archetypes for marketing artificial intelligence

Gulnara Z. Karimova, Valerie Priscilla Goby

This paper aims to present an exploration of possible associations between the Jungian archetypes frequently used in marketing and three well-known products based on artificial…