Journal of Consumer Marketing: Volume 39 Issue 1

Territorial consumer behaviors on social media: a dark side of psychological ownership

Petru Dorin Micu, Christy Ashley

The purpose of this paper is to investigate whether consumers experience territory infringements during interactions with other consumers on firm-managed social media pages and…

Path to sustainable luxury brand consumption: face consciousness, materialism, pride and risk of embarrassment

Tahir Islam, Ying Wang, Ahsan Ali, Naeem Akhtar

This study aims to examine the roles of face consciousness, materialism and emotions play in sustainable luxury brand consumption (SLBC) among Millennials in a Collective society.

Systematic review of gender differences and similarities in online consumers’ shopping behavior

Maria Kanwal, Umar Burki, Raza Ali, Robert Dahlstrom

This study aims to systematically examine gender specific behavioral differences and similarities in online shopping consumers, underlying theories for such differences and…

Online service failure: how consumers from emerging countries react and complain

Simoni F. Rohden, Celso Augusto de Matos

E-commerce has experienced huge growth in emerging countries, but analysis of service failure/recovery for online retailers has been limited in this context. Hence, this study…

S/he styles: narcissistic fashion apparel consumption in India

Juhi Gahlot Sarkar, Abhigyan Sarkar

This research aims to investigate if consuming fashion apparel brands for the purpose of social appearance expressiveness may garner calculative brand commitment, through the…

An ethnographic analysis of consumer information processing and decision-making at farmers’ markets

Benjamin Garner

Farmers’ markets have grown rapidly in recent years and at the same time consumers increasingly desire to eat healthfully and sustainably. This research aims to analyze the way…

Visuals misleading consumers? Testing the visual superiority effect in advertising

Kyongseok Kim, Hyang-Sook Kim

The purpose of this study is to test the visual superiority effect in a verisimilar scenario that an industry association seeks to manipulate consumers using a visual element in…

Effects of institutions on the eco-brand orientation of millennial consumers: a social cognitive perspective

Hernan ‘Banjo' Roxas, Rodilina Marte

Given the lucrative millennial or generation Y market across the globe, this study aims to draw on social cognitive and institutional theories to tease out the crucial roles of…

Compulsive buying among young consumers in Eastern Europe: a two-study approach to scale adaptation and validation

Piotr Tarka, Monika Kukar-Kinney

Although much research focuses on the compulsive buying behavior theory, little attention has been paid to evaluation and diagnosis of compulsive buying in Eastern Europe. This is…

Engaging luxury brand consumers on social media

Vikas Kumar, Imran Khan, Mobin Fatma, Amrinder Singh

Although the consumption of luxury brands is significantly on the rise in emerging markets, a significant impetus is needed to boost their growth to achieve desired revenues and…

Behavioural consequences of verbally expressed and unexpressed customer rage emotions

Ashwini K. Awasthi, Vineet Kumar

The purpose of this study is to distinguish those emotions which customers express verbally during a failed remote service encounter from those which they do not. The study…