Journal of Consumer Marketing: Volume 39 Issue 7

Are graphic health warnings impacting on message processing and quitting intentions?

Cuong Pham, Bo Pang, Kathy Knox, Sharyn Rundle-Thiele

Graphic health warnings (GHWs) on tobacco product packaging constitute one component within a multifaceted set of tobacco control measures. This study aims to understand whether…

Passionate about food: exploring “foodie” segmentation by nutritional knowledge

Anoma Gunarathne, Sarah Hemmerling, Naemi Labonte, Anke Zühlsdorf, Achim Spiller

This paper aims to empirically identify foodie features and examine their relevance in segmenting German consumers. Furthermore, this study explored potential differences between…

Recommendation matters: how does your social capital engage you in eWOM?

Bilge Baykal, Ozlem Hesapci Karaca

The purpose of this study is to contribute to the existing knowledge on two aspects. First, the authors introduce a conceptual model based on the social capital theory (SCT) to…

Motives of the self and brand hate

Isha Sharma, Kokil Jain, Abhishek Behl

Consumer–brand relationship literature has seen a recent surge of work on the concept of brand hate. Considering that hate is not easily acknowledged, it is challenging to uncover…

A bibliometric analysis of the elaboration likelihood model (ELM)

Mukta Srivastava, Gordhan K. Saini

The purpose of this study is to unpack the knowledge structure of the elaboration likelihood model (ELM), examine its applications in various domains and propose future research…

Beware the predatory shopper: exploring social vigilantism and proactivity in the exploitation of online pricing mistakes

Tyler Hancock, Frank G. Adams, Michael Breazeale, Jason E. Lueg, Kevin J. Shanahan

The authors provide an example of a group of online shoppers exploiting a pricing mistake and exploring the drivers of predatory shopping that may harm online retailers. This…

The retailer’s puzzle: influencer opinions and consumer-generated information

Atmadeep Mukherjee, Amaradri Mukherjee, Pramod Iyer, Ronn J. Smith

The purpose of this paper is to provide an empirical approach to the understanding of the potential interplay between influencer opinions and consumer-generated information on…

The effects of social density on consumers’ channel selection

Jing Zhao, Rui Huang, Xiangxi Chen

The purpose of this paper is to examine how crowding without violating personal space influences consumers’ channel selection and the underlying mechanism of this process. Crowded…

Integrating an evolutionary perspective of “self-concept” in consumer research

Parthasarathi Das, Venugopal Pingali

The purpose of the study is to propose a framework for understanding the dynamism of the human self-system from evolutionary and socio-psychological perspective. The study aims to…

Who are voice users? The contributions of decision-making conflict theory

Amira Berriche, Christophe Benavent, Efthymios Constantinides

This paper aims to categorize users of voice assistants and analyze decision-making conflicts to predict intention to adopt voice commerce (v-commerce).