Journal of Consumer Marketing: Volume 41 Issue 2

Self-determination theory and customer revenge behavior: explaining how customers regulate their anger and revenge behavior

Nasser Shahrasbi, Mina Rohani, Mostafa Purmehdi, Ali Rajabzadeh Ghatari

This study aims to explore and empirically examine an integrative model of the customer revenge process by linking two well-established theories of self-determination theory (SDT…

Word on the street: apparel-related critical incidents leading to eWOM and channel behaviour among millennial and Gen Z consumers

Amy Dorie, David Loranger

The purpose of this study is to investigate characteristics of apparel-related critical incidents that motivate both Generation Z and Y consumers to share electronic word-of-mouth…

Delving into the behaviour of sharing economy consumers: a literature review

Cecilia Grieco, Chiara Palagonia

The impact of the sharing economy on traditional businesses has largely been analysed from both company and consumer perspectives. In the case of the latter, scholars have…

Does consumption values and ascribed responsibility predict attitudes towards sustainable luxury brands

Ekta Aggarwal, Anurupa B. Singh, Richa Misra

The young generation (Gen Z and Millennials) has a different set of values that the brand needs to interpret better. There is evidence of a correlation between luxury brands and…

Social identification theory and the elaboration likelihood model: impact of strength of ethnic identification among African American consumers on services advertising evaluations

Rozbeh Madadi, Ivonne M. Torres, Reza Fazli-Salehi, Miguel Ángel Zúñiga

This paper aims to explore the effectiveness of ethnically targeted ads in developing consumer–brand relationships through an application of social identification theory and…

The impact of financial and behavioural sunk costs on consumers’ choices

Kármen Kovács

The purpose of this paper is to develop a systematic literature review on the sunk cost effect from consumers’ perspectives. By applying a comprehensive approach, this paper aims…

Testing the effects of moral intensity news frames on consumer boycott intention

Olivia Stacie-Ann Cleopatra Bravo, Sindy Chapa

This exploratory research examined how emphasizing a brand’s unethical behaviour through high moral intensity news framing influences consumer boycott intention.

Keeping promises in cause-related marketing campaigns: development and validation of promised impact evidence scale

Parthesh R. Shanbhag, Yogesh Pai P., Murugan Pattusamy, Gururaj Kidiyoor, Nandan Prabhu

This study aims to investigate the potential positive effects of cause-related marketing (CRM) campaigns that show evidence of commitment to espoused causes. It examines whether…