Journal of Consumer Marketing: Volume 8 Issue 2

Are consumers evaluating your products the way you think and hope they are?

Kevin M. Elliott, David W. Roach

Examines the marketing problem of knowing what customers look forin a product. Claims that for some product groups, consumers mayevaluate products and their characteristics…

In search of value: how price and store name information influence buyers′ product perceptions

William B. Dodds

Discusses a conceptual model of consumers′ product evaluation thatshould help marketers′ understanding of price setting. Provides aconceptual model that incorporates acceptable…

Company study: building networks of small brands

Chris A. Abernathy

Examines regional marketing as a mean of stimulate growth onnational brands competing in stagnant categories, to build networks ofacquired regionally marketed brands for national…

The effect of free samples on immediate consumer purchase

H. Bruce Lammers

Examines the practice and marketing consequences of giving out freefood samples. Reports on a study, taken over a period of three days, ofcustomers who entered a well‐established…

Complaints as opportunities

Jerry Plymire

Argues that, although reducing complaints has traditionally beenequated with improved service, in actuality, the surest road tocustomer‐focused culture is through increased…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002507. When citing the…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002520. When citing the…