Table of contents
The impact of the book publishing transmedia storytelling model on business performance: the moderating role of the innovation environment
Feifei HanIn order to better optimize the internal management system of book publishing and to cope with the changes in the external market environment, the purpose of this paper is to…
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ISSN:
0953-4814Online date, start – end:
1988Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Slawomir Magala